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Friday, 28 October 2011
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Search engine optimization or SEO is the process of making a web
site visible and friendly among search engines. It is most likely
the most vital aspect of designing your web site. Several
commercial web sites are designed and created by individuals who
know little about SEO. The long page generally has the information
and several other links that people need to know about to optimize
a web site for search engines. You have to know more about the
"search engines only index text".
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On Indexing
When designing and optimizing the web site, you have to keep in
mind that they generally do not index images, Flash is not indexed
excellently too. Even though there are several exceptions to the
approach, search engines only index text, even though search
engines have been improved and are more intelligent. They are also
now more capable of indexing files like graphic file captions and
PDFs, as well as some of the text in a given Flash file.
You can do several things when designing or redesigning a web site
to get more treatment in the search engines. You can choose to
optimize the home page for the most relevant and important keyword
or keyphrase, as well as other pages that can be optimized for the
given product. If you choose to sell various products on various
pages, every page can be optimized for the given product. You can
organize items this way. You should use SEO on at least several
pages to get the results you want. Do not optimize pages wherein
you do not have public content. Avoid pages that have "private
policy" and "contact us" as well.
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The domain name may not be entirely substantial in changing your
search results ranking, but it does help you become more visible
to other web sites and target users. Try to use the same words or
terms that best defines your topic. Try to view other existing
sites and find out which domain names they use.
The Web Hosting Company
You should also invest in a good web hosting company. Free web
site hosting can provide you with some visibility, but you should
not expect to be at the top of the list. You should have your own
static IP address, which means that the numeric IP address should
be very stable. It should not differ each time someone types your
URL, which is also referred to as a dynamic IP address. Huge
hosting companies usually use dynamically assigned IP addresses
that function the same way. Search engines prefer static IP
addresses for several technical reasons.
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Aside from using the main keywords that your target market will
most likely use, you should also incorporate secondary keywords to
optimize your web site more. Keyword stemming is another useful
approach, wherein you use words that have the same stem or come
from the same root. The use of synonyms can be good for your web
site too. You should try to optimize for synonyms of the target
keywords, together with the main keywords.
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Links are highly important if you want to rank high. Try to use as
many backlinks as you can. Look for links from other related and
similar sites. Look for the origin of inbound links as well.
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