Article Submitted by: Talha Azeem

Friday, 28 October 2011
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Search engine optimization or SEO is the process of making a web

site visible and friendly among search engines. It is most likely

the most vital aspect of designing your web site. Several

commercial web sites are designed and created by individuals who

know little about SEO. The long page generally has the information

and several other links that people need to know about to optimize

a web site for search engines. You have to know more about the

"search engines only index text".
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On Indexing

When designing and optimizing the web site, you have to keep in

mind that they generally do not index images, Flash is not indexed

excellently too. Even though there are several exceptions to the

approach, search engines only index text, even though search

engines have been improved and are more intelligent. They are also

now more capable of indexing files like graphic file captions and

PDFs, as well as some of the text in a given Flash file.

You can do several things when designing or redesigning a web site

to get more treatment in the search engines. You can choose to

optimize the home page for the most relevant and important keyword

or keyphrase, as well as other pages that can be optimized for the

given product. If you choose to sell various products on various

pages, every page can be optimized for the given product. You can

organize items this way. You should use SEO on at least several

pages to get the results you want. Do not optimize pages wherein

you do not have public content. Avoid pages that have "private

policy" and "contact us" as well.

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The domain name may not be entirely substantial in changing your

search results ranking, but it does help you become more visible

to other web sites and target users. Try to use the same words or

terms that best defines your topic. Try to view other existing

sites and find out which domain names they use.

The Web Hosting Company

You should also invest in a good web hosting company. Free web

site hosting can provide you with some visibility, but you should

not expect to be at the top of the list. You should have your own

static IP address, which means that the numeric IP address should

be very stable. It should not differ each time someone types your

URL, which is also referred to as a dynamic IP address. Huge

hosting companies usually use dynamically assigned IP addresses

that function the same way. Search engines prefer static IP

addresses for several technical reasons.

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Aside from using the main keywords that your target market will

most likely use, you should also incorporate secondary keywords to

optimize your web site more. Keyword stemming is another useful

approach, wherein you use words that have the same stem or come

from the same root. The use of synonyms can be good for your web

site too. You should try to optimize for synonyms of the target

keywords, together with the main keywords.
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Links are highly important if you want to rank high. Try to use as

many backlinks as you can. Look for links from other related and

similar sites. Look for the origin of inbound links as well.

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