featured the Ultra boot on her Favorite Things show
ed hardy 4th Annual Lexus Santa Monica 5000 Presented by Ed Hardy Sport scheduled 10/11/09 announces additional sponsors: Sports Retailer Top To Top, media partners CBS 2/KCAL 9, financial partner Caltius Capital Management, as well as the Pat and Jerry Epstein Foundation. Event highlights a 5K, 10K and 2.5K dash for kids with Exclusive Race T-Shirts provided by Ed Hardy Sport. All proceeds from the race will benefit SAINT JOHN’S HEALTH CENTER. Runners will enjoy great Southern California ocean views during the course of the event. Afterwards, participants will be invited to attend a health-fitness expo and post-event celebrity-driven VIP party on the Santa Monica pier.
Santa Monica, CA (PRWEB) September 17, 2009 — The 4th annual Lexus Santa Monica 5000 Presented by Ed Hardy Sport to be held on October 11, 2009 is pleased to announce the addition of new sponsors. These include sports retailer Top to Top, media partners CBS 2/KCAL Channel 9, financial partner Caltius Capital Management, as well as the Pat and Jerry Epstein Foundation.
“We are very excited about this year’s event and are especially appreciative of our local and national sponsors who have joined together to make this event one of the top athletic events in the state.” says Brennan Lindner, Owner, Generic Events. “Their commitment to Santa Monica 5000 not only supports people in living a healthy lifestyle, ed hardy clothes they encourage an entire community to get out and exercise. Their assistance also allows us to showcase an international field of athletes as well as raise funds for the amazing new campus at Saint John’s Health Center.”

When the US corporation Deckers Outdoor bought ugg australia in 1995, it probably thought it had made a sensible addition to its portfolio of footwear brands. Ugg was positioned as high-end luxury footwear, best known for its sheepskin boots, favoured by Californian surfers. In 2000 a wily PR person sent some to Oprah Winfrey, aware of the power of her endorsement. She loved them so much that she bought 350 pairs for her staff and featured the Ultra uggs on her Favorite Things show. Ugg Boots went mega, becoming the footwear of choice for A-listers and wannabes.
Today, in Britain, opinions are divided. Teamed with a bomber jacket, miniskirt and black tights, the boots form part of the staple uniform for a generation of young women. Sloaney girls love wearing them with jeans tucked in. Some members of the fashion press wear them for comfort (although they take them off at the door before the shows). But many people hate them – let’s call it the Marmite effect. And as they’re not famous for giving you great legs, men are not keen either.

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