July 10th, 2011
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The pursuit of popular brand-name family there was no way to resist, hands,Cheap Gucci feet, less if the most "in" a single product, how raised his head. By the 1980s with the Prada backpack parachute began to birth the second series of the nineties Miu Miu, and then to the recent forming of Prada Sport, same swept the globe. In the era of increasingly homogeneous goods, consumer products function has been less valued, while the brand Ganshou, services Tiyan more concerned about the current era is the era of economic . Experience in purchasing activity in the consumer experience, attentive service, exquisite packaging, decorative heart of the shop, Gucci Beltsetc., constitute part of the consumer experience. Therefore, the future is the experience of consumer spending, companies are not providing the product, but the feeling of the consumer. Back in 1999, Prada began a study to plan, prepare new ways to create retail, shopping experience to consumers, the research project is expected to the development of four stores – "Epicenter". For the times, PRADA invited won the Pulitzer Prize for Architecture surgeon Dutch architect Rem Koolhaas to design located in Los Angeles, Gucci HandbagsSan Francisco and New York’s SOHO district branch of the three new things. Epicenter provides a creative gathering where, as in the past soothing light green hue Prada store is well known, and the Epicenter of scale and strategic positioning of the store features products and more inviting. In December 2001, Prada election district in New York opened a new flagship store in SOHO, the first step as the Epicenter, this huge luxury shopping malls full of brand new technology with personalized style, of course, a whole new perspective! Can not afford Prada, Gucci boston bagsat least can go to Prada to travel! This 23,000-square-foot space between the anti-Prada flagship store to spend 40 million dollars to build, the shop offers to buy bags for the more noble than the reason there is space, for example, SOHO district branch of the shoe exhibition, can be turned at night into a theater seat, even in Prada stores in the lectures. In 2003, Prada chose TokyGucci clutchso Aoyama, opened the world’s largest known Prada flagship store. Shop, spend eighty-three million dollars to build, completed by the architect Jacques Herzog surgeon; the overall crystal shape was inspired by, rather symbolic landmark, no doubt Tokyo’s urban landscape of great impact. Positive, including diamond-type lattice glazing to provide inward and outward display products of the urban landscape; geometric diamond-shaped exterior and interior of the curved glass surface can reflect all the light, resulting in staggered phase space and light, escape fromGucci evening bags the traditional construction mode , the most intense way to challenge people’s visual and shopping experience. From the preceding analysis, we can see its highly personalized, anti-traditional, unique and stylish,
and distinctive differences in management style and philosophy Prada brand Prada to promote the rapid development in recent years. Of course, brand strategy, Prada, there are still some problems andGucci hobos shortcomings: Prada implicit in the rapid development of the risk of the brand to expand too fast. In order to build a sufficient counterbalance Prada LVMH Moet Hennessy Group (LVMH) and Gucci Group (Gucci) of the global multi-brand fashion group in 2001 before the limelight of luxury never seems to fade too busy two years where, Prada bought one after another seven companies also set up three joint ventures, Gucci messenger bagsacquisitions and joint ventures of the estimated total investment of 7.3 billion euros. Recently Prada Puig and beauty group with Spain in 5:5 ratio to establish a joint venture to expand the existing global skin care market, Prada, and fragrance sales market expansion, the collaboration also includes Prada acquired many skin care companies. However, excesses will inevitably lead to cash shortages.Gucci shoulder bags In November 2001, Prada Group’s debt to 17 billion euros, almost the same as total revenue in 2001. Coupled with the tragedy of 9 ? 11 cash flow blow to the original Prada is expected to IPO in 2001, plans to run aground. n late 2002, the Chief Financial Officer Riccardo Stilli efforts, the level of debt has been reduced, but still liabilities 1.4 billion euros. Prada brand positioning brand for women, known as the best understanding of women’s brand, in the female consumer market has great influence, which in itself is a huge wealth of brand Prada is Gucci top handlePrada’s brand image. However, Prada brand extension in the future is less considered. Prada brand autumn and winter 1993 men’s and men’s series, though a moment’s men and women, fashion and accessories to become the best modern minimalist and modern style, but it began to damage the image of the brand Prada women, men and women into the Prada are easy to brand. Brand extension is not more widely as possible, focus on a particular market segment, to become experts in that market, it is more easily recognized by consumers, can enhance the brand value. Brand extension too broad will lead to brand confusion, blurred the brand concept, resulting in brand dilution.Gucci totes Like the Prada Sport line is the sports brand, Marc Jacobs men’s brand, like knowledge, Prada can launch a new brand, to avoid Prada shape of the unified social brand to happen. Prada’s success, thanks to Miuccia Prada, she changed the fate of a family of brands, is she an accurate grasp on its own sensitivity to the fashion, with unique design and establish a unique brand personality and the Prada brand value. This makes a great Miuccia Prada brand with color, Prada Miuccia’s success should be successful. It can be seen, Prada Miuccia too dependent on theGucci Sandals individual, that is, leaders of dependency. This business success is easy, but once the leader is gone, the destruction of business is fast. Jobs left Apple because of the difficulties are, and because of the band and Steve Jobs back to life, personal computer has introduced. This is a typical example of leaders in addiction. Prada is also facing this danger, to establish a scientific and rational management system and corporate culture, brand values ??and brand personality will really go deep into the hearts of every person enterprises, Gucci Shoesrely on the system and mechanisms to keep the brand connotation, is way out of embarrassment. Prada 2010 spring and summer men’s show to cold metal fence with a huge concrete columns to create Founder cold industrial space, PRADA season to lead all into the concept – a new wave of modern uniform. Combines minimalist style will be neat, casual and functional elements, showing elegant and stylish and dynamic vitality of the modern image of style uniforms. Design inspiration from all walks of life in modern society, work uniforms feature to all kinds of real wear and high-fitGucci Sunglasses jacket shirts, sweaters through the whole series, re-interpretation of the minimalist and tidy Men on the narrow line width A fonts; slightly narrower shoulders and waist lines showing a simple cut of the stature of men sexy lines, pants loose straight pants and shorts are echoed box work uniforms this season’s functional characteristics. Extremely durable cotton material with a large number of tannins more emphasis on work uniforms handsome image; business men, the standard 3 button suit jacket, loose gowns doctor’s coat, the postman color collage shirt and striped sailor collar bar row boat pattern sweater has become the protagonist of this season; Gucci Walletscoat the ride to a simple V-neck sweater, cardigan and shirt-based, will echo the minimalist and tidy uniform image; color uniforms the color of a variety of places blue line as the spindle, with camel, beige and other earth tones as harmony; on behalf of the postman and the light-colored sailor places lively and bright orange lake green as embellishment. Accessories to the uniform this season as the starting characteristics: men’s multi-functional with a major in the main rubber-soled shoes, the shoe business, as well as Postman rubber-soled linen sailor collage showing interest;
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