July 9th, 2011
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boots kick air play; besides, feminine lace skirt with butterfly tubetop and Gun side skirt school look, Prada more diversified than the main line shape more flagrant. Meet cute girls consumer psychology.Cheap Gucci And Miuccia Prada’s husband, Marc Jacobs also own a brand name, knowledge of the young men to meet the needs of consumers, the brand personality with very young artists, a quarter of the ads, simply choose the bookstore scene. Different brands to meet different consumer needs, each brand has its own personality and image, corporate brand to rely on each other contact, there is cooperation and coordination,Gucci Belts which is multi-brand strategy success. Brands such as people, the brand’s "personality" is not unique compared to other brand features, but rather refers to the brand or brands, such as people, "is a" brand personality is that when we think of the brand is a person, this " "Personality: a bright young or mature sexy, avant-garde or elegant, is the inward or outward, is the passionate or calm and stable, … Gucci Handbagsto show the brand personality is a kind of brand personality, brand and consumer emotional impact. Brand personality must reflect the brand, must be welcomed by consumers, must meet the needs of the consumer self-expression, the need to strengthen consumer product and service experience. Prada is a brand full of personality and resonate with the brand personality to show the value of the Prada brand and culture, to show its simplicity and simple man, diligently pursuing excellence side. For as a woman brand Prada, nothing much to say, especially people like shoesGucci boston bags, that does not see the age difference was mad styles are often copied object. Then there are nylon handbags, and other leather handbags, won the sought after fashion industry insiders, the reason lies in its low-key and practical, yet another modern sense of the brand personality. 1978 Prada’s personality to be fully demonstrated, thanks to Miuccia Prada, her design is usually injected into the avant-garde classical elements, combines traditional and trendy, elegant and exquisite expression of sense and a deep sense of pedantryGucci clutchs. 90 years, the name of "Less is More" slogan, minimalism emerged, while the Prada simple, like aesthetics with an uniform design coincided with the trend coincide. In 1993, Prada men’s and men’s shoes, autumn and winter series, a moment’s men and women, fashion and accessories to become the best modern minimalist and modern style; the late 1990s, sports fashion fever, Prada introduced Prada Sport series, both functional and popular design, resulting in a whirlwind. Prada, Miuccia brand personality is entirelyGucci evening bags personal character expression. Miuccia never forget, is to return to their memory to find inspiration. She always in some people, especially her own memory had popular basic clothing, right on playing the game of
addition and subtraction. Miuccia’s design showing a sensual cute appearance, but keep in your mind to deepen the impression, apparently clear from the re-creation, but the rational planning. Gucci hobosHer design philosophy is always with the avant-garde against the trend, which is the total of her designs published in numerous fashion stand out against the backdrop of the reason. Such as the 2000 spring and summer series, she was dubbed "fashion ABC" in the name. She seem to have rolled their own wardrobe to go home, the inside of those evergreen basic models – sweaters, shirts, simple to play kilt, Gucci messenger bagsZhi Tongqun and scarves, etc., to single out some re-interpretation. Results, that exudes a strong flavor of 1970s design students and flight attendants, as showing a good faith has been lost in the beauty, and showing the charm to impress people. Brand association is, see the relevant names or trademarks, see the relevant images, hear a tune, see the relevant color, etc., consumers associate the brand meaning. Gucci shoulder bagsBrand association is a mental shortcut, a shortcut is to achieve the brand promise to reveal consumers’ brand values. Brand association and brand value must be in close contact with the brand personality must be in close contact with the company or product. For the boutique brands, brand association is even more important to consumers to buy quality, to the satisfaction of the mind Gucci top handleis with other people’s recognition of a distinct brand associations that can enhance the consumer experience. That Prada, people first thought is its inverted triangle PRADA logo and shape of metal signs, which constitute the main Prada brand association. Inverted triangle-shaped metal signs, only the Prada leather series products will be on almost everyone’s first impression of metal signs, other than the above in addition to Prada, there will be a line marked in the bottom of its "brand was born," the MILANO small print, and branding the year 1913Gucci totes, and less of a word is not PRADA! Prada clothing, cloth caps marked with the PRADA logo was very prominent, occasionally with hot foil stamping means little to mark the leather surface. Prada strict control from design to manufacturing to retail, design is able to drive the trend, the plant’s quality and cost, and retail point of decoration display, each link can not be negligent. Prada that customers are willing to pay 10,000 to buy a pair of shoes, in addition to good-looking, stylish, the good white tie ribbon paper shopping bags, accessoriesGucci Sandals to the warranty card, receipt light blue, light green space, soothing colors, etc. , but also to the details of the cumulative succinct bit of extravagance, to the noble brand association. Prada unified way using mechanization of everything on brand association, even if customers do not see the office, the world’s major branches are used as paper, pencils, furniture and wall colors. All of these constitute a Gucci Shoesdistinctive Prada brand association. Branding is to create a strong brand, strong brand means a precise and strong brand positioning and high brand awareness, a distinctive brand personality, a strong brand association, endowed with the emotional characteristics of the brand. Prada is known as boutique Kingdom, its strong brand position is achieved due to the difference of the branding strategy. Demand for smart companies to create successful enterprises meet the demand, the company behind to catch up with demand. Microsoft is the model in this regard, relying constantly upgrade version of Windows, set the industry standard, leading the trend, follow the lead of other companies only CD. Prada has done in this area is also good, Prada will be launched every quarter "Must Have Item" (must buy goods), prior to listing in the new media gave major international fashion editors, staff when they attend a fashion show, appear in major media, spared no warm-up exercise prior to listingGucci Sunglasses. Products to market with intensive advertising, and soon the "must buy product" will become an indispensable fashion season single product. The pursuit of popular brand-name family there was no way to resist, hands, feet, less if the most "in" Gucci Walletsa single product, how raised his head. By the 1980s with the Prada backpack parachute began to birth the second series of the nineties Miu Miu, and then to the recent forming of Prada Sport, same swept the globe. In the era of increasingly homogeneous goods, consumer products function has been less valued, while the brand Ganshou, services Tiyan more concerned about the current era is the era of economic . Experience in purchasing activity in the consumer experience, attentive service, exquisite packaging, decorative heart of the shop, etc., constitute part of the consumer experience. Therefore, the future is the experience of consumer spending, companies are not providing the product, but the feeling of the consumer. Back in 1999, Prada began a study to plan, prepare new ways to create retail, shopping experience to consumers, the research project is expected to the development of four stores – "Epicenter". For the times, PRADA invited won the Pulitzer Prize for
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